Friday, April 17, 2009

Adamantium may reach $100 million on the open market

Advertising Age obtained a box-office tracking report indicating a 100 million dollar opening weekend for 'X-Men Origins: Wolverine'.

Leak? What leak?
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MORE: DEADLINE HOLLYWOOD
MMB: WOLVERINE

Thursday, April 16, 2009

Wednesday, April 15, 2009

I always thought it was adamantium

Turns out it was milk the whole time.
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FURTHER READING: SUPERHEROHYPE.COM
FURTHER READING: FLICKR
FURTHER READING: FLICKR

Marvel appoints Douglas Finberg Executive VP of International Marketing

Marvel announced the hiring of Mr. Finberg in a press release yesterday. As Executive VP of International Marketing, he will handle worldwide marketing of Marvel's feature films and will liaise with Paramount (Marvel's worldwide distribution partner for at least five films) on cross-platform publicity campaigns. Mr. Finberg is coming from Paramount, where he served in the almost the exact same capacity (Senior VP of International Marketing).
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FURTHER READING: VARIETY

Tuesday, April 14, 2009

Will the leak hurt...or help?

Torrent Freak claims that the unfinished workprint of ‘X-Men Origins: Wolverine’ may have been downloaded over one million times! Despite this, EW.com reports that Wolverine is still tracking well with key demographic groups, and may be looking at a very successful opening weekend. So the question today is: will the leak hurt the box-office numbers, or will it actually help? And if it does help, does that mean there may be some credence to the Jeff Vice ‘purposeful leak’ theory?

Also - according to a recent Gavin Hood interview, bootleg viewers may now have even more reason to catch the film in theaters (besides the fact that the version they watched is a crappy workprint).
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FURTHER READING: /FILM
FURTHER READING: NEW YORK MAGAZINE
MMB POSTS: WOLVERINE